The Reflection of The Abstract Trend on Poster Design as an Approach to Enrich Contemporary Advertising

Abstract

The methods and trends of designing and implementing the poster were affected by the intellectual and plastic trends surrounding it, especially the abstract trend, and given that the poster is one of the areas of teaching in the faculties of designs and arts, as its importance lies in the educational and cultural role that it plays in society, and the research seeks to study and analyze the "neutibography" And its reflection on the design of the poster. And analysis of the "international typography" and its role in designing the poster. And the abstraction in decorative art. And analysis of the poster design in the purely abstract and geometrical direction. In addition to the study and analysis of the poster in the color abstract trends. While the researcher studies and analyzes the controls and values ​​that govern the abstract trend in design, which in turn leads to activating the educational and cultural function of the poster in the community, this was done through:

1- An analytical study after the abstract trends in the twentieth century and their reflection on the design of the poster.

2- Classification and analysis of a group of posters belonging to the abstract trend in terms of construction and design formulation of the elements, colors and writings, and the relationship between each of them.

3- Extracting the above and investing it to enrich the field of contemporary poster design.

The research concluded that the abstract trend is important in the design of the poster by reducing and deleting everything that does not benefit the design and keeping only the important in the design in a more simple way. And that the abstract trend is effective in the design of the poster, as it does not aim to convey nature, but rather to feel it in a more profound way through the application of the mind in the design process. The research emphasizes the need for research studies to address the abstract works of the early pioneers to find out their plastic vocabulary, their philosophy, and the methods of formulating their posters, and to find out what these posters were characterized by with aesthetic and plastic values.